Ramp Up App Engagement and Customer Retention

Post By Janet Arvia

Getting discovered in the App Store and getting a user to download your App is only half of the battle. Maybe less than half! Once you've acquire a new user, it's critical that you keep them engaged from the start. We suggest providing a seamless user journey that is reinforced with some custom content when your new user opens the app. At Oplytic we call this Deferred Deep Linking. Check out this article for more information and reach out if you'd like more information about how to get the most from all of your App users.

This feature and other analytics data is available to brands that partner with Oplytic. To learn more, contact sales@oplytic.com.

How to make In-App Advertising work for you

Post By Janet Arvia

With smartphone users growing by the billions (yes, billions) there’s a lot of opportunity for mobile marketers. According to the most recent U.S. Mobile Path-to-Purchase Study, 65% of Americans now spend more time on their mobile apps than they do watching TV.  And with 81% of consumers reaching for their mobile phones first, Adweek confirms the device is the preferred method for researching purchases. In fact, Flurry Insights predicts in-app buying will exceed $33 billion this year since 42% of mobile users regard the device as their go-to medium for shopping.

Consider the perks of in-app ads

Unlike other forms of marketing, consumers using free apps are open to mobile advertising. It’s par for the course to them just as being geo-targeted in real time. Better yet, the medium is contextual which means mobile ads can be targeted across apps to like-minded targets which leads to higher conversion rates (it also doesn’t hurt that making purchases on a mobile device is super quick and simple for consumers).

Have an in-app advertising plan

The path to success begins with a strategy—and a destination. So before any ad dollars are spent, make sure you have a place for your audience to go. A well-conceived and easy-to-navigate homepage, Facebook page or other web portal is the first step for any mobile ad campaign whether you have an app or not. Next focus on prospecting via other ads that attract and direct consumers to your brand. Once you’ve captured your target’s attention, invest in retention through in-app advertising to hold your audience’s interest. Then, explore in-app retargeting opportunities by offering special deals to nearby customers who have recently seen your ad.

Invest in mobile infrastructure

Providing a great experience for users can translate into great conversion rates for you. That’s why it’s key to allocate resources to social media which complement your streamlined homepage and easy-to-use app. Seeing recommendations from fellow users can motivate a cautious consumer to become your brand’s next customer.

Master cross-device attribution

Of course, the most important part of the process is tracking your targets’ behavior. Cross-device attribution, for example, lets you chart your customers’ activity as they move from desktop to tablet to mobile. As with any consumer research, this information will help you determine how much marketing is needed for each device. This and other analytics data is available to brands that partner with Oplytic. To learn more, contact sales@oplytic.com.

Mobile Apps + Predictive Analytics = Big Bucks

Post By Janet Arvia

It’s no secret mobile apps drive media consumption in the U.S. today. Smartphone and tablet users spend seven out of every eight minutes addressing products and services on their devices and 90% of their online time is spent within mobile applications. That’s according to a comScore research study which reveals more than one-third of digital consumers download at least one application per month, with the average smartphone user downloading 36 apps a year. 

Tomorrow’s eMarket

As industry forecasts anticipate the global eCommerce market will expand at a CAGR (compound annual growth rate) of 17%, the $1.3 trillion generated by consumers via mobile devices in 2014 is likely to boom into a whopping $2.5 trillion by the end of 2018. Such stats spell action for proactive businesses looking to find, acquire, engage and monetize mobile app consumers of the future.

Today’s Predictive Analytics

At present, well-informed marketers rely on predictive analytics to make the most of customer engagement per the least amount of company risk. Perhaps that’s why the research firm Gartner speculates 70% of the world’s most profitable businesses will apply real-time predictive technology by the end of this year. 

Predictive analytics systems can optimize consumption by examining customer activity and brand reputation, the competition, inventory goals, past prices and costs as well as current and anticipated margins. Advanced predictive models can also leverage data science algorithms to project consumer demand. Plus, nearly all of the insights gained from predictive analytics are considered before creating company eCommerce campaigns.

Future Success Starts Now

There’s no time like the present to examine online consumer patterns since there’s no shortage of digital data to collect. However, it takes a predictive analytics expert to filter through the abundant information to reveal relevant facts that translate into sound strategies with robust ROI. To obtain savvy analytical insights into your company’s past, present and future, contact sales@oplytic.com today.