Forbes Article: Why Blockchain Can and Should Be Developed for Digital Advertising

Recently, our President, Andrew Degenholtz, wrote about how blockchain can and should be used in the digital advertising world to make paid advertising safer and more efficient. Read an excerpt below and head to Forbes to read the full article. 

"The buzz over blockchain has grown in the past few years, as can be seen in the $2.1 billion dollars forecasted to be invested in the technology in 2018. While eyes and investments have shifted to blockchain as digital currencies, like Bitcoin, have become popular, there are more ways to use blockchain technology than by financial firms, such as by advertisers and advertising agencies. In fact, investing in the use of blockchain technology for the digital advertising world could change the landscape as we know it."

Read the full article

Apple’s ending of the App Affiliate Program: Why App Affiliates are Still Vital

Post by: Hannah Downing

The world of app discovery and app marketing for mobile-first and app-first companies can be a tricky one. Just a few days ago, Apple made a big announcement that will likely forever change the landscape of app marketing.

Apple announced that they were putting an end to their app affiliate program, which will take effect on October 1st of this year. This means that in less than 2 months, app aggregate sites, like TouchArcade.com, will no longer be able to embed links to specific apps within their content and receive a percentage of the commission when a purchase is made from their promotion.

This move by Apple sheds a light on the app affiliate marketing world as a whole, as it is very likely that Apple’s most recent analyses of the traffic driven by their affiliates is what led to this drastic decision.

More likely than not, Apple took a look at the traffic that was being sent by their affiliate program and may have realized that there was not a high enough amount of legitimate external traffic to warrant keeping the program running.

The most important aspect of this idea is whether or not the traffic was legitimate. There are so many reports and articles out there that have shown how big of a problem fraudulent traffic is for the mobile marketing world. In fact, fraudulent traffic is such a consistent but seemingly elusive problem in the mobile marketing and affiliate marketing world that many marketing companies are still struggling to figure out how much exactly it is costing them every year, let alone how to combat it.

However, app affiliate marketing can actually help decrease the likelihood of fraudulent traffic when paired with the right software. At Oplytic, we work with mobile-first companies and their affiliate channels to precisely track each affiliate’s traffic so that not only will companies be able to accurately pay their top-performing affiliates, but also they can crack down on traffic that is fraudulent or very low value.

Oplytic’s system tracks affiliate traffic from the first click all the way until the purchase or valuable action has been made. With crucial software and information like this, Apple could keep their app affiliate program going, which would continue to aid in the discovery of new and noteworthy apps.

 Instead, because of the high threat of fraudulent or low-value traffic, Apple is ending a program that has created an entire industry that will now have to face the consequences and a very uncertain future. With affiliate tracking software like Oplytic’s, affiliate marketing is safer, smarter, and very much worth the time and money, because companies know they can get the high-value results they’re looking for.

Simplifying the SDK—how to overcome SDK fatigue in mobile marketing

Post by: Hannah Downing

SDK fatigue—a common problem for marketers and tech teams alike. For marketers, it can be difficult to implement the tools that promise the most sales success when your tech team gets bogged down in the initial setup.

Affiliate marketers are familiar with terms like Confirmation Page Pixels and Media Partner Postbacks. Adding Pixels and Postbacks are part of the standard affiliate marketing onboarding process and tech teams understand the level effort to support each.

Think of an SDK (Software Development Kit) as a way of providing code to your tech team that is added to your native mobile application. It’s like adding a Confirmation Paid Pixel to your mobile app. 

Software tools can make a big difference in the tracking and overall success of mobile marketing and adding code to your mobile apps will open up performance marketing to your app user acquisition efforts. Many marketers think that they have to pay per click or per view, when they could really be paying per in-app purchase and other high-value actions through their affiliate network.

With Oplytic’s affiliate tracking technology for native apps, there has never been a more effective way to drive the right kind of mobile-first behavior while also maintaining relationships with the affiliates in your channel.

Now, we know what you might be thinking: this all sounds great, but won’t it take weeks or months to install the SDK and put our app through QA? But the good news is, it won’t! 

With straightforward documentation, the SDK can be installed in about 10 minutes—that’s it! In just ten minutes, you and your company can be that much closer to paying only for the most effective marketing actions, such as downloads and in-app purchases, and you’ll be able to see exactly which affiliate drove each profitable action. Plus, if you ever have any question, Oplytic’s account managers are always ready to help.

Don’t let SDK fatigue take you and your tech team down and push you away from the tools that are best for your marketing strategy. Instead, watch the video of our founder installing Oplytic’s SDK in only ten minutes. He walks through every step so you’ll understand exactly what’s involved to add the code, tag an in-app purchase, and see those events get posted to our online dashboard, along with your affiliate network.

Adding an SDK for affiliate marketing is easy—let us guide you so that you can focus on your overall marketing strategy and the important relationships with both your customers and your affiliates.