Post by: Hannah Downing
According to a recent article on Recode, time spent in shopping apps is increasing. Using App Annie’s data, Recode reports that “…time spent on the Top 5 digital-first shopping apps — Amazon, Amazon Shopping, Wish, Etsy and Zulily this year — grew 44 percent in the first half of 2017 compared with the first half of 2016….”
This is important because more the more time people spend in apps, especially shopping apps, the more they are likely to make a purchase. With more time spent also comes more chances to engage with customers and improve the value of your relationship. This includes customer service chat or easy order tracking and reviews.
An interesting trend that also was mentioned in this article was that traditional retailer apps, for companies that are more brick-and-mortar based rather than fully digital retailers like Amazon, also saw growth in time spent in their respective apps. Though the growth in time spent in these apps was not as large as the digital-first shopping apps, it did grow.
The most important aspect to consider with data like this is that it is clear mobile shopping is growing and is becoming the most preferred way to shop. Traditional retailers should be putting money and ideas into how their apps function, especially in how easily they function for the consumer, to compete with digital-first retailers like Amazon and Etsy.
When it comes to Oplytic, we are built to help your company track and analyze your app’s downloads and in-app purchases so that, in critical mobile app moments like this, you can have the tools you need to make sure your app is doing all that it can for you and your company.