Recently, our President, Andrew Degenholtz, wrote about how blockchain can and should be used in the digital advertising world to make paid advertising safer and more efficient. Read an excerpt below and head to Forbes to read the full article.
"The buzz over blockchain has grown in the past few years, as can be seen in the $2.1 billion dollars forecasted to be invested in the technology in 2018. While eyes and investments have shifted to blockchain as digital currencies, like Bitcoin, have become popular, there are more ways to use blockchain technology than by financial firms, such as by advertisers and advertising agencies. In fact, investing in the use of blockchain technology for the digital advertising world could change the landscape as we know it."
Read the full article