Post by: Hannah Downing
With smartphones and tablets being used more than ever, this year’s holiday shopping experience is going to hinge greatly on each retailer’s app. The overall experience of the app could make or break a retailer’s growth, especially since the holiday shopping period is often a big portion of a company’s annual revenue.
According to a recent article on CMO, there are big reasons to be looking at mobile shopping during this holiday season. Most notably, though two thirds of revenue year-round will be made on desktop, many times these purchases are started on shoppers’ mobile devices. This makes sense since our mobile devices go with us everywhere and we often use any spare time we have to be on them—making holiday shopping, or at least browsing before buying, easier.
While mobile users could clearly opt to use their mobile web browser, such as Safari or Chrome, multiple recent studies have shown that mobile users prefer apps, especially when it comes to shopping. Recode recently reported that, “…time spent on the Top 5 digital-first shopping apps — Amazon, Amazon Shopping, Wish, Etsy and Zulily this year — grew 44 percent in the first half of 2017 compared with the first half of 2016….” This will no doubt carry over to holiday shopping—especially because we all know that the holidays are a busy time of the year, making quick and easy mobile app shopping more appealing.
CMO reports that “… 64% of shoppers already have a retail app downloaded onto their mobile devices, but only 32% will download an app specifically for holiday shopping.” This statistic shows how important a retailer’s app performance is at any time—not just during the holidays. The more loyal customers a retailer can accrue over the year, the more it may pay off during holiday shopping.
Oplytic specializes in helping companies track and analyze their app’s downloads and in-app purchases so that you can build a mobile app and mobile strategy that will work year-round, paying off in big moments like these.
Post by: Hannah Downing
According to a recent article on Recode, time spent in shopping apps is increasing. Using App Annie’s data, Recode reports that “…time spent on the Top 5 digital-first shopping apps — Amazon, Amazon Shopping, Wish, Etsy and Zulily this year — grew 44 percent in the first half of 2017 compared with the first half of 2016….”
This is important because more the more time people spend in apps, especially shopping apps, the more they are likely to make a purchase. With more time spent also comes more chances to engage with customers and improve the value of your relationship. This includes customer service chat or easy order tracking and reviews.
An interesting trend that also was mentioned in this article was that traditional retailer apps, for companies that are more brick-and-mortar based rather than fully digital retailers like Amazon, also saw growth in time spent in their respective apps. Though the growth in time spent in these apps was not as large as the digital-first shopping apps, it did grow.
The most important aspect to consider with data like this is that it is clear mobile shopping is growing and is becoming the most preferred way to shop. Traditional retailers should be putting money and ideas into how their apps function, especially in how easily they function for the consumer, to compete with digital-first retailers like Amazon and Etsy.
When it comes to Oplytic, we are built to help your company track and analyze your app’s downloads and in-app purchases so that, in critical mobile app moments like this, you can have the tools you need to make sure your app is doing all that it can for you and your company.
As mobile apps dominate our smartphone experience, retailers are changing the way they do business. Top retailers push users to their mobile apps. It makes sense but there's risk. Mobile ad fraud follows this trend. Oplytic enables retailers to pay for in-app engagement on a revenue share basis. Check out this article that explores the topic in more detail and features Oplytic and our mobile app affiliate software.