Quantified Media is the New Wave of Business

Post By Janet Arvia

How can you excel at your job with a blindfold on? Unless you’re some kind of masked pirate, being kept partially in the dark is unlikely to enhance your work performance. In order to accurately hit business goals, savvy marketers and competitive media buyers must clearly envision their targets and accurately gage their efforts by identifying and measuring Key Performance Indicators (KPIs).

Know the ropes

KPIs help enterprises evaluate the effectiveness of improvement initiatives and measure business growth by tracking customer loyalty, social media engagement, web visits, conversion rates, open rates, and profit and loss margins. Seeing which endeavors are leading or lagging is essential when setting up strategies that determine whether to stay the course or jump ship yet many business owners are making these decisions without a compass. 

Sink or swim

Across the pond, 49% of small and medium-sized businesses don’t identify KPIs. According to a survey conducted by Geckoboard, 39% of these British businesses failed to meet all of their goals last year since 50% of staffers said their overall performance suffered from not being apprised of key metrics. Companies in the states have also been slow to make the most of KPIs even though the practice of quantifying media has been around for decades.  

The tide is turning

With the advent of trackable digital media and performance-based software, business as usual will soon become a thing of the past as traditionally overpriced brand marketing methods disappear. At least that’s what Gabe Leydon says. During an interview at Code/Media’s 2016 conference, the Machine Zone CEO explained that the new wave of performance marketing means agencies will need to arm their clients with detailed KPIs. As a result, media buyers will become more sophisticated and gain deeper insights into the behavior, needs and wants of their customers while managing their own expenses for a favorable ROI.

Get onboard

To broaden your business horizon and optimize your opportunities it’s wise to enlist a reputable analytics firm and performance marketing agency. Oplytic can deliver accurate KPIs so you can monetize your marketing and social networking efforts, measure your risk and get your company running in ship-shape.

Oplytic Recognized As Top Mobile App Agency

Post By Janet Arvia

A lot of things happened this month: Shakespeare turned 400; the Chicago Cubs won their Opening Day (at night); and Moby Affiliates named Oplytic among the top app install networks of 2016.

Batting a thousand

To make the list, the mobile advertising marketplace singled out companies successfully delivering app installs and user networks and platforms with app installs that offer either a CPI (cost-per-install) model or take a CPC (cost-per-click) or CPM (cost-per-mile) approach with advertisers. Although CPM and CPC are widely used, the equally popular CPI and CPA models have proven more efficient for app marketers since they include ROI analytics.

Cover your bases

Oplytic’s CPI/CPA business model empowers marketers to calculate ROI from app install ads and track the profits generated from each app user with regards to a specific ad or marketing source -- down to the individual user. As a result, CPI-based app install ads have become today's heavy hitters. They fetch higher earnings than other kinds of mobile ads and contribute more to mobile ad revenue.

The big leagues

Last year’s Business Intelligence predicted ad revenue from mobile app installs will climb to 7 billion in the U.S. by 2019. Presently Facebook scores on the mobile ad market thanks to mobile app install ads. In fact, the reason Facebook, Twitter and Google are major players on the mobile app install driving platforms market is due to targeted app install ads. Perhaps that’s why Facebook App Install Ads, Twitter App Install Ads, Google AdWords App Campaigns have received a place next to Oplytic on the 2016 Moby Affiliates list.

Play ball!

To join these CPI/CPA MVPs, touch base with Oplytic at 312-465-1656 and up your mobile app install game today.

Mobile Marketing's Deeper Layer: The Smartphone's Full Business Potential

Guest Post By Sophorn Chhay

Experts have had years to take advantage of mobile marketing’s benefits, and they’ve cracked the ice quite well. We’re only using a fraction of the mobile world’s full potential, and business providers are gauging the future to create outstanding platforms.

Business providers are in search of answers, and marketers are looking for direction. As the mobile marketing world grows, the consumer connection becomes more prevalent. Today, 65 percent of branded emails are opened via mobile. It's a great time for marketers to outreach to new mobile visitors or setup automated triggers to handle the email outreach.

Mobile spending, itself, has grown at three times the rate of desktop. Big numbers make big changes, and business gurus are only breaching the surface of smartphone marketing. Below, we discuss mobile’s bright future—for consumer and provider alike.

CMOs will Become Consumer Data Scientists

Smartphones, now, are a business’s best friend for data gathering. After 2016, CMOs will need to work overtime. They’re becoming data scientists, and they’re managing marketing expenditures to achieve high-reaching goals. In 2016, marketers are expected to have enough data to make incredible predictions. Real-time data is here, and it’s being gathered. Better customer experiences, smarter spending and dynamic customer relationships can’t be ignored, and CMOs are taking charge.

SMS will Spearhead Sales

Text message marketing is likely to lead sales efforts by 2017. In fact, companies applying SMS marketing are expected to experience a 40 percent growth rate this year. SMS marketing is already an effective marketing channel, but we’ve only begun taking advantage of it. New, automated services are rolling out, and business leaders are taking note. In 2014, SMS marketing raised $16.8 billion. Last year’s numbers are rolling in, and they’re dishing out a big reminder to mobile-enabled businesses.

Want more juicy information about SMS marketing? Check out this article.

Wearables will Enhance Everything

If the smartphone wasn’t powerful by itself, wearables will spike its importance. Wearables, while in a fragile market, are still incredibly popular. Advertisers are using the smartwatch’s infancy to boost consumer interaction, and they’re creating in-store offers based upon mobile  interaction.

Wearables, in upcoming years, are expected to connect with other smart-tech installations, too. In 2015, 34 percent of consumers used a smart TV to make Internet searches. Wearables are about to take off. The market is already primed, too, because tech-lovers are finding new, innovative ways to hook up their smartwatches to mobile. Wearables will, quite literally, enhance everything about mobile.

Mobile Video will be Preferred

As it stands, mobile video is an aspect of mobile marketing. After 2016, however, it’ll become a marketing powerhouse. We’ve only begun using mobile video to its full potential—but we’re learning. Mobile video advertising, in 2015, was the fastest growing format. Mobile video ad spend increased by 190 percent that year, and it’s expected to generate $4 billion by 2018. Many experts agree: Mobile video advertising will grow at least five times as quickly as desktop advertising from here on out.

Conversation will Drive Omnichannel Interaction

Omnichannel marketing is difficult to master. Buyers are using smartphones to click, swipe and search, but they’re also expecting conversations. People of all ages prefer phone calls, whether business-related or personal. While a lot of business providers are focused on driving mobile traffic, they’re starting to prioritize conversations. Business providers are skirting the edge of omnichannel marketing’s potential, but they’ve yet to make the jump. The barriers between mobile channels are weakening, and they’re opening a gap for a one-door-welcomes all business strategies. 

What's Next?

What do you think of what I've covered so far? Will you adopt mobile as your tool for marketing? Reach out over LinkedIn.