Mobile Apps + Predictive Analytics = Big Bucks

Post By Janet Arvia

It’s no secret mobile apps drive media consumption in the U.S. today. Smartphone and tablet users spend seven out of every eight minutes addressing products and services on their devices and 90% of their online time is spent within mobile applications. That’s according to a comScore research study which reveals more than one-third of digital consumers download at least one application per month, with the average smartphone user downloading 36 apps a year. 

Tomorrow’s eMarket

As industry forecasts anticipate the global eCommerce market will expand at a CAGR (compound annual growth rate) of 17%, the $1.3 trillion generated by consumers via mobile devices in 2014 is likely to boom into a whopping $2.5 trillion by the end of 2018. Such stats spell action for proactive businesses looking to find, acquire, engage and monetize mobile app consumers of the future.

Today’s Predictive Analytics

At present, well-informed marketers rely on predictive analytics to make the most of customer engagement per the least amount of company risk. Perhaps that’s why the research firm Gartner speculates 70% of the world’s most profitable businesses will apply real-time predictive technology by the end of this year. 

Predictive analytics systems can optimize consumption by examining customer activity and brand reputation, the competition, inventory goals, past prices and costs as well as current and anticipated margins. Advanced predictive models can also leverage data science algorithms to project consumer demand. Plus, nearly all of the insights gained from predictive analytics are considered before creating company eCommerce campaigns.

Future Success Starts Now

There’s no time like the present to examine online consumer patterns since there’s no shortage of digital data to collect. However, it takes a predictive analytics expert to filter through the abundant information to reveal relevant facts that translate into sound strategies with robust ROI. To obtain savvy analytical insights into your company’s past, present and future, contact today.

Oplytic to bring mobile app performance marketing to Impact Radius clients

Post By Janet Arvia

Oplytic mobile app agency has joined the Impact Radius Marketplace to offer its clients a mobile app performance marketing edge.

About the alliance

With Oplytic media integrations, Impact Radius clients—who run Facebook and Google app install campaigns along with all of the top mobile app download publishers and networks—can begin mobile app download campaigns quickly and manage results in their Impact Radius dashboard.

About Oplytic

As a performance marketing agency, Oplytic provides media optimization based on best performing channels post-install engagement. Recently named one of the Top App Install Networks and Platforms of 2016, Oplytic offers app store optimization and smart links that automatically detect the user’s mobile OS (iOS, Android). Or, if users are browsing the web, they will be redirected to the appropriate app store (Apple App Store, Google Play) to install the app (unless redirected to a backup web URL).

About Impact Radius

Impact Radius enables digital brands and agencies to maximize the return on ad spend across digital, mobile and offline channels. The company’s SaaS marketing technology enables marketers to have a singular trusted analytics view into all marketing efforts by collecting granular consumer journey data and marketing costs. Through the automation of critical marketing workflows and real-time delivery of visual reporting insights, the platform drives revenue for global companies such as Cabela’s, Deckers, Shutterstock, Tommy Hilfiger and Lenovo.

About time

If you’re ready to let Oplytic’s mobile app performance marketing benefit your clients, contact today.

How Mobile Wallet Can Increase Your Mobile Conversions

Guest Post By Sophorn Chhay

One of the major reasons that consumers hesitate to buy a product or service via their mobile phones, tablet or other device is that they are concerned about someone hijacking their sensitive personal information. Mobile security protocols, although rapidly increasing, have historically been weaker than firewalls and other protection on business and personal computers. One way to stop this concern from derailing your mobile marketing strategy is to make it easy for your customers to use a mobile wallet program. With a mobile wallet, no sensitive information is exchanged, so the possibility of fraud is virtually eliminated.

What is a mobile wallet?

Mobile Wallet systems allow consumers to complete a financial transaction without having to transmit sensitive personal and credit or debit card information. Although there are several different models, they all operate by completing a financial transaction using a third party vendor with whom the customer already has a relationship. This is often a bank or telecommunications company, but it can also be a cloud-based service. The customer pays for your product or service by texting a SMS message to the third party who transfers the money to your account. The customer is billed on his or her telephone or bank statement.

Although security is the number one reason why mobile wallets are a good idea for both consumers and merchants, it isn't the only reason to embrace this technology. Being able to just wave a mobile device or let a cashier scan their watch makes it easy to complete transactions, allowing you to serve more customers and reducing each customer's wait time.

Allowing customers to pay with a mobile wallet system can also help you attract more affluent, tech savvy customers, those with Apple watches and other devices that mesh well with mobile wallets.

Good uses for mobile wallet in e-commerce

Approximately 56 percent of American consumers own a smart phone and around 36 of all web traffic comes from mobile devices. If you haven't made mobile marketing a key part of your overall market strategy, you're likely losing ground to your more mobile-friendly competitors. Unsure of how to make good use of mobile wallets to enhance your mobile marketing?

We have a couple of suggestions:

1. Offer e-coupons.

Mobile wallets are not just about paying for goods. They can be used to transmit and redeem e-coupons and other special offers. And, e-coupons are much more likely to be used than traditional paper coupons that can easily be lost or destroyed. Approximately 50 percent of such e-offers are used.

2. Start a customer loyalty program for your mobile customers.

More than 90 percent of customers feel they get value from belonging to such loyalty programs. Use them to invite good customers to special events, offer value-added offers or make them the first to know about new products and services.

3. Inform your customers of your new mobile wallet capability.

Just being able to process payments via mobile wallets isn't enough. Your customers need to know about your new business savvy. Use this new capability as a reason to reach out to your tech-savvy customers and invite them to your store or website.

Adding mobile wallets to your business arsenal of marketing weapons doesn't have to be difficult. Like credit card processors, you sign up for a service and pay a fee based on the number of transactions and the amount of money that changes hands. However, since mobile wallets can help you attract more customers and process those customers more quickly, you'll almost certainly see a boost in your bottom line.


What's Next?

How do you ensure that your customer is getting the best mobile experience possible when interacting with your brand? What do you think of what I've covered so far? Reach out over LinkedIn.