By Andrew Degenholtz
With thousands of new apps launching daily, mobile marketers need not just to get noticed, they need to get downloads and reliable results on measured traffic. That’s why Oplytic Founder and President Andrew Degenholtz flew to Los Angeles, California to speak at the Association for Audience Marketing Professionals (AAMP) Conference on October 2, 2014.
In his session in the Marketing Essentials Track, Andrew revealed 10 essential things mobile app marketers should be doing to acquire paying and engaged users. Without the PowerPoint display that accompanied the presentation, here are the points that were addressed:
- Place a link on your company website
- Advertise your app in your print publication
- Email your current subscribers with a link to your app
- Place Smart App banners on your desktop website
- Create cross app banners to promote all of your apps
- Say it social
- Promote FB, Twitter and Google app install ads
- Run ads on mobile performance networks
- Sell with a premium
- Push it!
Regardless of the nature of your mobile marketing strategy, it’s crucial to measure marketing effectiveness first and then spend money and time on what works to achieve your objectives.
And there you have it, the main points of Andrew’s presentation at the AAMP Conference 2014, minus the long airport lines.
By Sanjeev Ahuja
Chances are you're seeking something: a way to measure your ROI, a chance to optimize media placements, or a Shakespearian phrase (yes, it's feasible you're searching for another site altogether). You landed here. Well, welcome.
We're Oplytic, though you may know us as eMagazines. Under the latter name, we helped some of the world's foremost publications survive turn-of-the-century new media by arming them with the technology needed to compete in today's mobile market. In addition to ensuring they stand out in the App store, we help generate paying and engaged users for their apps as well as providing ways in which they can chart their marketing efforts.
If you've already built an app, we can get right to business and help you get the most out of your mobile strategy. If you're just getting started, we have partnerships with creative app developers including Apptitude, Pubbly, Aysling, AppLab and OmniMedia who can build you a world-class app so you can implement your mobile strategy asap.
Our versatile and widely used mobile analytics software can help:
- insurance agencies and other businesses check geographic successes and attribute credit to key members of sales teams
- government organizations save money and increase citizen satisfaction
- firms discover which Google Adwords work and measure overall campaign effectiveness and ineffectiveness
- pharmaceutical groups measure physician engagement with product content
- universities better locate and recruit in-demand students
These are the topics and industries we'll cover in our blog. And this is why we changed our name. Oplytic more accurately describes the scope of our services, the reach of our market and the vision of our mission.
After all, when Shakespeare asked, "What's in a name?" he obviously wasn't thinking of branding.
By Sanjeev Ahuja
"There's gold in them there hills," echoed from America's west to east coast during the California Gold Rush of 1848-1855. Today, "There's gold in them there apps" can be heard around the world as companies scramble to board the band(width)wagon in search of a big-app payoff.
Although businesses are spending money on the mobility trend, research conducted by Robert Half Technology this past spring revealed 28% of US companies lack a mobile technology strategy. Of the 2,300 CIOs who were surveyed, one in four admitted their company of 100+ employees didn't have any mobile technology strategy despite nearly half expressing the need to become more agile (47%) and more competitive (46%).
Findings across the pond are similar as research conducted by Intrinsic and Vanson Bourne showed 28% of mid-market UK businesses also lack a mobile strategy even though mobile ranked ahead of security (70%) and cloud (48%) as the top priorities of business according to 70% of the companies surveyed.
With 90% of UK respondents predicting their investment in mobile technology will go up in the next two years, it's clear the rush to find mobile gold is on. However, spending money on technology without a strategy in place is about as likely to unearth success as gold miners heading west without a map. In either scenario, wannabe millionaires are apt to find themselves going in circles.
A major factor behind our decision to work closely with Adobe Digital Publishing Suite is to help their clients programmatically drive app downloads and measure the effectiveness of their marketing campaigns. Without accurately tracking what campaigns are working and what efforts are not, one cannot develop a successful strategy. And without that, you'll be digging for app gold without a shovel.
To calculate your return on marketing investment and view real time reporting, click here.