Simplifying the SDK—how to overcome SDK fatigue in mobile marketing

Post by: Hannah Downing

SDK fatigue—a common problem for marketers and tech teams alike. For marketers, it can be difficult to implement the tools that promise the most sales success when your tech team gets bogged down in the initial setup.

Affiliate marketers are familiar with terms like Confirmation Page Pixels and Media Partner Postbacks. Adding Pixels and Postbacks are part of the standard affiliate marketing onboarding process and tech teams understand the level effort to support each.

Think of an SDK (Software Development Kit) as a way of providing code to your tech team that is added to your native mobile application. It’s like adding a Confirmation Paid Pixel to your mobile app. 

Software tools can make a big difference in the tracking and overall success of mobile marketing and adding code to your mobile apps will open up performance marketing to your app user acquisition efforts. Many marketers think that they have to pay per click or per view, when they could really be paying per in-app purchase and other high-value actions through their affiliate network.

With Oplytic’s affiliate tracking technology for native apps, there has never been a more effective way to drive the right kind of mobile-first behavior while also maintaining relationships with the affiliates in your channel.

Now, we know what you might be thinking: this all sounds great, but won’t it take weeks or months to install the SDK and put our app through QA? But the good news is, it won’t! 

With straightforward documentation, the SDK can be installed in about 10 minutes—that’s it! In just ten minutes, you and your company can be that much closer to paying only for the most effective marketing actions, such as downloads and in-app purchases, and you’ll be able to see exactly which affiliate drove each profitable action. Plus, if you ever have any question, Oplytic’s account managers are always ready to help.

Don’t let SDK fatigue take you and your tech team down and push you away from the tools that are best for your marketing strategy. Instead, watch the video of our founder installing Oplytic’s SDK in only ten minutes. He walks through every step so you’ll understand exactly what’s involved to add the code, tag an in-app purchase, and see those events get posted to our online dashboard, along with your affiliate network.

Adding an SDK for affiliate marketing is easy—let us guide you so that you can focus on your overall marketing strategy and the important relationships with both your customers and your affiliates.

Two Keys to Successful Affiliate Marketing for Mobile-First Companies

In a new article for Forbes Agency Council, our President, Andrew Degenholtz, covers two keys to successful affiliate marketing for mobile-first companies. Read a preview of the article below and click on the link to view the full article. 

"Apps are critical these days, but they can also be tricky to handle. Although getting a potential customer to download an app allows for a multitude of other mobile marketing options, such as the use of push notifications and the offering of deals through the app, getting customers to actually commit to devoting space on their devices to your app is one of the biggest challenges."

Read the rest of the article

Apple Announces a New, Cheaper iPad

Just last week, Apple announced its newest iPad at a education conference in Chicago, mashable reported. 

As mashable details, this iPad has many things going for it: it’s the cheapest one yet for the 9.7 inch size, it has over 200,000 apps currently available for it, and many other perks customers care about, such as the “blazing fast A10 Fusion chip, 32GB of storage, [and] up to 10 hours of battery life….”

How will this new version affect app developers and marketers? Read the full article on Andrew Degenholtz's LinkedIn here: