By Andrew Degenholtz
The first smartphones arrived on the scene nearly a decade ago. Since then—and some App Stores later—mobile devices have come a long way. Now, with larger screens and a boost in usage, it’s time publishers fasten their seat belts because news and magazine apps are finally taking off.
App, app and away
Yahoo’s app analytics firm Flurry, which tracks more than 2.1 billion mobile devices every month, reports global app usage increased by 58 percent last year. And the number of times a user opened an app, otherwise known as app sessions, jumped by 332 percent! More important, news and magazine apps counted as the fastest growing app category in the last 12 months, after personalization apps such as emoji keyboards and wallpaper apps.
Make room for phablet
According to Flurry’s findings, time spent on phablets (mobile phones with 5-6” screen size) grew by 33 percent from 2014 to 2015. In fact, almost 30 percent of all new mobile devices activated over the holiday season were phablets as well as 50 percent of all Android devices activated during that same period. In the past year, the amount of time users spent on small phones grew only 8 percent compared to a whopping 85 percent on medium-sized phones and another 81 percent on small tablets (with full-size tablets reaching a 26 percent increase). All of these numbers add up to one thing: consumers want their content on bigger screens.
As both consumer usage and the size of smartphone screens increase, so do the opportunities for publishers with news and magazine apps. To take advantage of 2016's mobile device trend, check in with Oplytic for CPD (Cost Per Download), promotional strategies, and the acquisition of new magazine subscribers on smartphones. Then sit back and prepare for lift-off.
By Devin Sheridan
"You’re only as good as your last picture” is a Hollywood saying first said by silent screen and Depression-era film star Marie Dressler. Although the actress received an Oscar in 1931, she’s scarcely a household name. Why? Because her last picture came some time ago.
Today, the acting adage can be applied to apps. The success a marketer may have achieved for attracting new users is only as good as its last mobile app marketing campaign. To maintain and engage app users, marketers must access many tools and continuously tweak their tactics. As such, here are five strategic ways to stay ahead of the competition.
1) Take it from the top
Google Play and App Store Optimization starts with the name of your app, your app description and even your release notes. There’s a lot to cover about getting discovered in the app stores and attracting and impacting prospective users which we’ll elaborate on in future posts.
2) Zoom in
Track everything on your free media such as links from your website(s) and press coverage to identify where your best users are coming from. Once that’s determined, you can focus your efforts on the channels that offer the best ROI.
3) Be a crowd-pleaser
Engage and reengage your audience by promoting content within the app as well as emailing notifications to encourage app exploration. You can generate additional interaction by asking loyal users for ratings and soliciting feedback from dissatisfied users.
4) See the big picture
Content heavy apps are ready to take off thanks to smartphones with larger screens. According to Flurry, overall app usage grew by 58% in 2015 with News and Magazine apps showing a 135% increase and Lifestyle and Shopping apps rising by 81%.
5) Cut to the chase
To ensure your apps are installed on the millions of new tablets, smartphones and Apple iOS devices activated during the 2015 holiday season, a savvy analytical strategy is key—and Oplytic is ready when you are.
By Sanjeev Ahuja
It takes two to tango so we expect clients will be dancing all the way to the bank via our new partnership with UK-based PixelMags, Inc. as it increases advertising and sales opportunities for publishing clients across the globe.
At Oplytic (formerly known as eMagazines), we’re putting our mobile enterprise software platform to work with PixelMags, a leader in digital distribution and authorized developer for the Apple iPhone, iPad, Android, and Kindle Fire. With thousands of clients using its platform to build and distribute their mobile apps, PixelMags helps consumers access magazines and digital catalogs on multiple devices.
Industry leaders such as Haymarket are already using PixelMags in conjunction with the Oplytic software. By officially joining forces, we encourage other companies to follow their lead.
With the partnership, we can extend Oplytic’s international reach to Europe and Asia since PixelMags has a strong presence on both continents. On a broader scale, arming the massive client base at PixelMags with Oplytic’s analytics and enablement software benefits the mobile industry at large.
In turn, clients of PixelMags can measure their promotional effectiveness by seamlessly integrating Oplytic’s tracking software to determine which marketing campaigns are most successful and cost effective. Best of all, PixelMags clients may begin using these tools right away since no additional integration work is needed.
To get started, simply contact us at Oplytic at http://oplytic.com/contact/.Tango lessons are optional.