Post By Janet Arvia
Time spent in mobile apps is approaching 60% of all time on digital and 75% of time spend on mobile devices is spent in mobile apps.
Performance marketing needs to connect the dots from web to mobile with accurate attribution. Not only will your performance marketing drive new app downloads and in-app revenue, these app users are loyal. According to Comscore they spend more than 3 hours per month on the top 1000 apps on average. That's 20x more than the time spent on the top 1000 mobile web sites. Read more to get the full picture.